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Attention vs Social networks

Insight into the world of online networks:

The world is not an undirected graph and very little about social life online is actually undirected. Many social relations are unequal; they are rooted in directional graphs - fandom, power, hierarchy. So why do we use undirected models?

In an article by Zephoria, a very interesting person with a lot to say. Found via an undirected link to a neighbor in my last.fm listings.

ps. for pimping last.fm, see Fred Wilson’s comments.