Archive for March, 2009

An Experience Economy

Joseph Pine’s talk at TED really has me thinking.

This is a table outlining the difference between the types of economic output, using the example of coffee.

Economic Output Business Imperative Consumer Sensitivity Coffee Example
Experience Render Authenticity $5.00 per cup
(Starbucks)
Service Improve Quality $1.00 per cup
(coffee shop)
Goods Control Costs $0.10 per cup
(supermarket)
Commodity Supply Availability $0.02 per cup
(coffee beans)

The drive to software-as-a-service makes the software industry jump to service. It takes Apple to move it to an experience. Disney is another example of experience based economics.

I like this framework for thinking about what business I am working in. The trick will be to figure out how move up the ladder to render an authentic experience.

His book is now on my to-read list.

50 Years of Style

“Strunk and White’s The Elements of Style” has sold more than 10 million copies since its initial publication in April 1959.

Newsday highlights the 50th anniversary of the classic text on English grammar and writing style.

This is the book on the subject.

The best book of writing advice I’ve ever read. I read it cover-to-cover about once a year.

John Gruber

I considered offering my copy out for loan. However, I would not be happy without a copy in my possession. It is a small book, and you owe yourself an edition of it.

It saddens me that writing style seems a fading art. This book is not read enough.

Orbis Ring Flash for Events

The Orbis Ring flash is a low budget option for using portable strobes to power a ring flash. There are two big advantages to the Orbis: light & cheap. That said, the build quality is very solid and more than I was expecting.

I decided to try mine out at a friend’s housewarming. This was the result:

Housewarming

To shoot with, it was a breeze. My SB-24 mounted snug in the adaptor. An old sync cord linked my 5D2 to the flash and I was away. The results were impressive.

For shooting an event, such as a party or a wedding, the ring flash gives a nice fall off of light without too much in the way of highlights. For candid portraits, it was simply wow.

I’m looking forward to trying it out in a more staged environment. There are a few lighting options I’d like to try, such as using it for fill or using it from off-axis.

The Orbis team has put a few videos on YouTube, and there is a group of Flickr showing what people are doing with it.